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CASE STUDY

Scuf Gaming Campaign

0 %
Click Through Rate
x 0
Return on Ads Spend
> 0
Content creators

The Story

Since 2010, Playtika has been a pioneer in the games industry.
They were among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms.

Playtika chose SHOW for their new game 1v1.LOL and generated significant player growth during this campaign

Reaching US based Gamers in order to increase player base

The Goal

The Solution

We designed a campaign led by content creators playing Playtika's game 1v1.LOL and inviting their audience to participate and play against them during their live stream.

Another part of the campaign included gamers playing other PC and console games from the same genre and promoting practicing their skills on-the-go by playing 1v1.LOL on their mobile.

Playtika's campaign ran during summer 2023, and was effective in increasing the game's player base. Having assessed campaign performance, Playtika reported the following results:

The Results